Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.
There’s no better time than the holiday season to give back to your fans and add a theme to your Facebook content. Closing out 2013 by using Facebook to show off your brand’s personality, offer holiday discounts to fans, and spread holiday cheer is a
The average person is bombarded by more than 1,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does nothing to stem the constant flow of digital clutter clogging up our feeds.
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Contrary to popular belief the most important stat on Facebook pages is not the amount of likes, it’s not the “Talking About Us”, nor is it the engagement that occurs on Facebook. The Facebook “Like Button Craze” died off with the new changes that Facebook
There was a time not too long ago when it was hard to get businesses to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn’t used in a long time, but that’s not important now) compels people to want to maximize the
It really all depends on the industry but according to a recent study by Buddy Media, larger brands are noted to gain more of a reaction leading to engagement by posting tweets on the weekend instead of on weekdays. Tweeting on the weekends is a
Believe it or not, running a popular Facebook page for a business or organization is exceptionally easy. Once the momentum is going, the key is to stay interesting, respond quickly, and develop the subtleties such as timing and audience that make a Facebook page hum.