I always get a little blown away any time I meet a social media “guru” or “specialist” who isn’t using Empire Avenue. Granted, I wasn’t impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 I’ve learned that it may be the most invaluable tool in the world of social media promotions.
The world of social media influence has been a growing industry for years. Klout and Kred have emerged as two of the leaders in the segment with Trust Cloud and others making statements about their own growing relevance, but there’s a network (a game, really) that surpasses all of them in usefulness and has carved a unique niche for itself in the social networking universe. If you haven’t been paying attention to Empire Avenue, you probably don’t realize what you’re missing.
Empire Avenue does the same but takes it to another level. It’s actually useful outside of accumulating a score.
At Soshable, we strive to get not just report the latest and greatest in social media but to also be a part of it. Empire Avenue is no exception.
In the coming weeks, we will be reaching out to the team at EAve to see what’s planned for the future. In the meantime, we’re just going to be sitting back and playing along.
You can follow us at Soshable on Empire Avenue.
As I begin the transition of Soshable from a blog into an actual social media business, the first roadblock that came up was about posting my personal stories. Soshable has always been a place where I can rant about just about anything and that wouldn’t be appropriate content for a place of business, so I dusted off the old WordPress blog and shot up my first real post there in years.
It’s about Empire Avenue, a social stock market game that has held some of my attention for the last couple of months. For most, it’s simply fun. It’s a way to enjoy the spoils of social media frolicking in an arena that acts like a Wall Street for Facebook, Twitter, and the like. For others, it’s a tool that allows enhancement of one’s social media presence through an excellent “mission” system; players can pay other players to perform social media tasks such as retweet on Twitter or thumb up on YouTube.
For me, the site is first and foremost the best social media profile rating tool available. Check out the post and my “new” blog and let me know what you think.
There’s Klout, Kred, and a dozen other tools out there that help people gain an understanding of where they stand in the social media world. They all use relatively complex algorithms to break down how influential an individual or entity is on Facebook, Twitter, and many of the other social networks. They assign scores, give kudos, have badges, and often offer rewards with those who are “good” at social media.
Read the whole story on my new blog.
Before going into why it needs fixed (FTFY=”Fixed That For You”), it’s important to note that Buddy Media, the company that produced this graphic, is definitely my favorite of the enterprise level social solutions. If I ran a corporate social media presence rather than a social media agency, I would be all over Buddy Media as my social partner.
With that said, this graphic is a scare tactic. It’s intended to demonstrate that, as Business Insider put it, social media is “insane” and “ludicrously complicated”. For 99%+ of the business world who needs social media, the vast majority of services on the list are completely unnecessary and in many cases irrelevant.
For example, most businesses do not need to keep up with what’s going on at Disney’s Club Penguin. Anyone outside of Hollywood can avoid Miso. Marketing on RenRen is tough even if you can read the language:
For the businesses outside of the 1%, the social media marketing world gets a whole lot less complicated. There are plenty of tools out there, but Seesmic or Hootsuite work just fine and have the functionality and analytics that most everyone needs. For brand monitoring, Trackur is good for small businesses and Radian6 is good for larger businesses.
Bit.ly is the only URL shortener you need to know.
Blog on WordPress if you have time and want it to look amazing. Blog on Tumblr if you don’t have time and want it to look good.
Instagram is mobile photo-sharing whether the Facebook deal goes through or not (and it will). If you don’t like Instragram, Twitpic works just fine.
There are tons of website plugins available, but Gigya and Badgeville do whatever you could possibly want.
Here’s the complete, trimmed-down version of the graphic. It’s just not as complicated as those of us in social media would have you believe.
- Salesforce to acquire Buddy Media? (zdnet.com)
- Learning The Ropes in Social Media for Business 101 (kirstenwrites.com)
- Sale Of Buddy Media Would Be Boost For Social Media Marketing – Forbes (forbes.com)
- Social Media is Appropriate for Every Business …Period. (socialmediatoday.com)
- Salesforce in talks to buy Buddy Media for over $800M, report says (venturebeat.com)
- Meet Pinerly, the Buddy Media of Pinterest (pandodaily.com)