Tag Archives: EdgeRank

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Facebook Marketing Goals: More Aggressive Approaches

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the safe approach as well as some of the more aggressive approaches to these goals. Now it’s time to bring it

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Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty


Never Waste a Facebook Post. Ever.

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

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Facebook shows related topics without tags or links

Many of us are aware of the Facebook algorithm known as “EdgeRank” this is an ever-changing algorithm that filters content that is seen on Facebook. To read in-depth about “EdgeRank” might make some feel lost within its wording and if you are unfamiliar with how

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Are Businesses Starting to Overpost on Facebook?

There was a time not too long ago when it was hard to get businesses to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn’t used in a long time, but that’s not important now) compels people to want to maximize the