Just the Facts… About Internet Marketing

Marketing Facts

Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.

This infographic from Yoda London can likely do any of the three. As with any set of numbers, if you torture them long enough, you can make them say anything. For example, seeing that 93% of online experiences begin with search engines can be useful in that it highlights the importance of SEO. It could also be detrimental if misunderstood as “online experiences” could mean just about anything. It entertains (if you’re a search geek like me, at least).

Check out the graphic:

Digital Marketing Facts Infographic

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The Trouble with Cryptomnesia

Ernest Hemingway

Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. You don’t know exactly when it will strike, but any sudden, brilliant idea you pull out of the ether is probably suspect. It’s not a pleasant thought, but when you’re reading and writing automotive digital marketing material all day every day, it’s something you should keep in mind.

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How Independent Businesses Are Building and Using Their Online Presence (Infographic)

The_Small_Business_Web

Statistics are essential in business to prioritize needs, to direct efforts, and to ensure on how time and money are spent. This type of research is attractive to CEO’s and Managers across the board, regardless of what Industry you are in, including the Automotive Industry.

As your Digital Marketing increases, finding the appropriate platforms to share your brand and connect with clients is important, but more so knowing which of the many online arenas will turn your efforts into profits over other options available to you.

Social Media has many networks businesses can utilize as a Marketing and Advertising platform, however, which social networks will benefit your targeted market may differ and understanding that your business’s website layout, usability and friendliness has a huge impact on whether a customer will buy online or in-store is worthy knowledge to attain.

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