How Digg is Dropping the Ball (limited to 3 issues, begrudgingly)

Thumbs Up DiggIt’s been nearly a year now, but when Kevin Rose boldly announced that “you’ve made it clear” and “If we lose, then what the hell, at least we died trying,” in regards to the the HD-DVD key that was published everywhere, Digg was on top of the social media world with a true opportunity to be the site “for the people.”  While the move to ignore a cease and desist declaration was a bit less bold than most understood at the time (it was everywhere at that point), it was still a public relations goldmine that Digg could have very easily parlayed into perpetual success.  They just had to do one thing…

Listen to your people and deliver what they want.

Over the last year, Digg has focused on several issues.  While all of these have importance, Digg has paid these issues more than enough attention.  In most cases, they’ve paid too much attention them. [Read more…]