In the early days of social media, social bookmarking was up there with social networking and social news as a primary way of sharing the world with others. Delicious was at the top of the bookmarking world, wildly popular amongst academics and geeks and poised to expand to the rest of the world.
Every time I bring up Alexa, I get a ton of people who tell me how unreliable and worthless it is. Let’s assume for the sake of this piece that I know this. Let’s also assume that my budget for gathering data is zip and Alexa and Compete are the only real options.
With that out of the way, Alexa is showing major drops in reach for Digg, StumbleUpon, Reddit, and Mixx and other social bookmarking sites. They are all happening around the same time. Concerning? Not at this point, since the data is all very young. Worth monitoring? Absolutely. [Read more…]
For the first time in over a year, del.icio.us, the social bookmarking darling that made it cool to share your favorites, has fallen in traffic below social media powerhouses reddit.com and StumbleUpon according to compete.com’s December numbers. Propeller, formerly Netscape, is closing in on del.icio.us as well.
While Compete’s numbers are often inaccurate, it is still a bad trend and lends to the idea that social media is replacing social bookmarking as a way to save faves. Both StumbleUpon and Reddit, as well as most other social media websites, offer ways of saving or bookmarking websites beyond the primary ability of sharing stories, videos, and pictures. StumbleUpon gives each user a blog that they can save any page that they review, while reddit offers an option to save any page that is submitted. [Read more…]