Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?” The answer is clear, but the solution seems just out of reach. Millions of times a day, potential customers jump on Twitter looking for a product or service. They are waiting for a business to find them and offer an incentive to get them in the door, but more than h alf of these tweets are ignored.
This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference in Austin. From there, I attended “How to Run Your Dealership by the Book” in Charlotte.