Internet marketing has been the song that many e-commerce establishments have been singing and quite rightly so the concept has proved to be one of the most effective business promotion tools of the 21st century. I personally am a very big fun of simplicity and
There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice
The saying, “there’s in fact an app for that” has become a tired cliché, but this ultimately comes from how true such a statement is.
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”
I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A”
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip
What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every day with comments, shares,
The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers.
Almost everybody and their mother (Still haven’t accepted my Mom’s friend request), has a Facebook account. Nowadays, Facebook is not only used for personal use, but by businesses as well. A variety of businesses from your local small town deli, all the way up to
So you have a Facebook page for your business, you have a Twitter account, you’re doing all you think you need to do to have a good, strong online presence. And that’s very good, but all the tweets in the world might not amount to