6 Basic Mistakes that will bring your Internet Marketing Campaign Crumbling like a House of Cards

House of Cards

Internet marketing has been the song that many e-commerce establishments have been singing and quite rightly so the concept has proved to be one of the most effective business promotion tools of the 21st century. I personally am a very big fun of simplicity and more often than not the main secret for success is simply based on getting the small things right.

For many businesses that are leveraging on the use of the internet to expand their markets setting in place an efficient and goal oriented internet marketing strategy is a primary necessity. However for the last five years simple and basic mistakes have deterred online based businesses from reaping off the maximum benefit of e-marketing. The following is a list of basic mistakes you should avoid in your internet marketing program.

 

Poor Financial Planning

Budgeting is a very important aspect in our day to day life. Am sure many of you will agree with me in this because if you don’t plan your budget well you are doomed to fail in anything you do. When it comes to internet marketing the story is not any different and that is why you need to be careful in your budgetary allocations so as to avoid underfunding and misappropriation.

Marketers should lay down a well planned budget showing distribution of funds for different tasks that need to be carried out. For sure funds allocated for different tasks will vary. For instance, if you want to create a website or to advertise in social media the financial allocation will be very different. Your success in internet marketing will depend on your mode of financial planning therefore plan well and on time.

 

An Impatient Attitude

Many of us lack the virtue of patience but patience is very crucial if you have to achieve your goals and objectives. If at all you need to succeed in e-marketing trust me, you need patience!! Internet marketing is just like a small baby who will go through various stages before they get to walk.

Any marketer should know that also in marketing you will not get results immediately, so you should not give up and wait for the end results because when you start eating the fruits of your labour you will surely enjoy. You should be ready to invest time and money without giving up because if you do you are just like a withered tree.

 

Limiting Your Potential

Internet marketing for sure has a lot of potential and it can help you market a diversity of businesses. Many people underestimate the potential of internet marketing thus not putting a lot of hard work and effort in it. I assure you that if you can put all your efforts this can be the best channel for you to succeed in your business therefore exploit its potential.

 

Poor Leads Follow Up

The most important priority for internet marketing is to generate business leads. Following up leads can help in closing down important sales and customer acquisition. Lead follow up involves simple techniques such as responding to customer queries and concerns as well as offering additional information to potential customers.

 

Being Over Ambitious

Sometime being over ambitious can lead as to do wrong things even lying. Some business owners may not be able to get good leads and may even decide to give empty promises to their customers which they cannot be able to fulfill forgetting that everything hidden in the dark will come to light. Client will end up discovering this lies thus sales will reduce at a great deal. The marketers therefore need to develop marketing strategies that will attract potential customers and within their abilities.

 

Forgetting your On-Page SEO

Another mistake that online based business owners do is forgetting their on-page SEO. Developing well optimized and high quality content is a fundamental game changer that may as well have the  final say if your e-marketing strategy will work or not. The good thing is coming with entertaining and informative content is not hard and anyone can do it. If you can avoid these four basic mistakes, there is no doubt you will be among the few who are now using e-marketing as their mainstream product and service promotion tool.

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Reputation Management is NOT About Getting Good Reviews

Change Things

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.

It’s not the fault of the businesses nor is it really the fault of the reputation management firms. It comes down to the review sites themselves that have found themselves in the predicament of needing more reviews to gain relevance while also wanting those reviews to be legitimate. Some, such as Yelp and Google, are taking steps to eliminate the fake reviews, but even then there’s a challenge. It isn’t always easy to tell what’s real and what’s fake.

The bubble that’s going to burst surrounds two components of many reputation management services: automation and filtering. With automation, the same responses are made on dozens, hundreds, or even thousands of reviews. These are the businesses responding to people, but they’re canned and the review sites don’t like that. Google recently removed thousands of these automated replies spread across hundreds of Google+ pages.

The other aspect is much more nefarious. It is called filtering. In it, a company uses a 2-step process for soliciting reviews. In the first email, they ask the customer to take a quick survey about their experience. If the survey comes back positive, they then receive an email asking them to let the world know about their experience on the review sites, often with links to the appropriate ones.

If the first response comes back negative, the second email is much different. It is consoling. It is apologetic. It declares a need for something to be done about it and normally promises that the response is going straight to the top to be handled by the manager or the owner.

At no point in this second situation are the customers told to post a review. This friendly/unfriendly test before soliciting reviews is filtering. It’s frowned upon by most review sites and is a breach of terms of service in some. What’s worse is that if a major publication knew about it, they would certainly come down hard on the parent companies or the individual companies themselves for trying to manipulate their public reputation.

The right way to solicit reviews is through a transparent, single step process. Businesses that take pride in their service and boldly ask for reviews regardless of the perspective of the customer is the only way to get reviews the whitehat way.

That’s not where it ends, though. Getting more reviews is important, but handling the reviews – good and bad – in an appropriate manner is the real juice in reputation management. This isn’t just about getting a higher star-ranking. It’s about being gracious and humble to those that leave a good review and being helpful to those who leave a bad review.

The responses to bad reviews can be more powerful than a positive review. Nobody expects a business to be perfect. They make mistakes. When these mistakes are made, the willingness to listen to the challenges, try to offer solutions, and be sincerely sorry for the bad experience can go a long way towards helping a business improve their chances of getting more business.

In other words, negative reviews can be more helpful than positive ones in many circumstances.

The other component of reputation management that few companies explore is the search engine reputation component. Review sites are almost invisible if they’re not found on search. To see what people will be viewing, do four searches:

  • [Business Name]
  • [Business Name] [City]
  • [Business Name] Reviews
  • [Business Name] Complaints

The results on the first page of the search engine results pages will be what people are seeing. The things that appear on page two are threats or opportunities. The things that appear on page three or beyond are invisible.

The absolute most important part of reputation management is service itself. If you’re getting bad reviews, it’s not a random occurrence. It’s not “those damn internet folks” trying to ruin your business. It’s probably not your competitors or former employees being vindictive.

If you’re getting a lot of bad reviews, you might just want to improve the way you do business with your customers. As strange as it may sound, your reputation management issues may be justified. Fix those first. Everything else is just strategy and technique.

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It’s the Words, Not the Stars, that Make Impactful Customer Reviews

Strong Review

I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A” and not an “A+” on a test. There are more of us out there than you think, but there’s a benefit to what I call the “conscientious reviewer”. You might only get 4 out of 5 stars from us, but we’ll write a book and sing your praises.

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Social Media – The Ultimate Experience in Customer Service

Customer Service Social Media

What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every day with comments, shares, pokes, and whatsits. “Liking” a brand on Facebook means a lot more to us when companies are willing to reciprocate.

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How Social Media Boosts Your Internal and External Brand

Boost

The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers. Social media strategy when properly implemented can boost both your internal and external brand.

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Why Should Car Dealerships Have a Facebook?

Car Dealers

Almost everybody and their mother (Still haven’t accepted my Mom’s friend request), has a Facebook account. Nowadays, Facebook is not only used for personal use, but by businesses as well. A variety of businesses from your local small town deli, all the way up to big names like Nike, have a Facebook page and use it to create product awareness and customer engagement. Some companies will benefit from Facebook better than others.

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