What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every day with comments, shares,
We have all taken a flight across country, over international lines, or from one state to another and I’m sure there are lists of things we could number off that have made us disgruntled or pleased, either while waiting at the airport or in the
Customer service is a huge part of any business. Bad customer service can result in a lost customer; in fact, 800 out of 1,000 people surveyed said they did not make a specific purchase due to bad customer service. Additionally, consumers are twice as likely
Social media is expanding marketing. It’s expanding outreach and branding. It’s reducing advertising spends and increasing advertising hiring. It’s doing so many wonderful things for business, but one thing that isn’t getting the benefits of social media as much as it should is customer service.
It used to be, if someone had a complaint about a business, they’d have little recourse. Sure, they could go to the Better Business Bureau and lodge a complaint. Some TV stations and newspapers had consumer advocates who would shame companies into doing the right
The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it