Content Spinning in 2013

February 28, 2013 by 2 Comments

Wikimotive Spun Roulette

In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. The latest piece of inedible meat we’ve been encountering is the idea of content spinning. Since the late January Panda update, people seem to think that spinning the content on their blogs for marketing on Facebook or Twitter is a good idea.

It’s not. [Read more...]

Filed Under: Social Content Tagged With: , , , , , , , ,

The Half-Life of Quality Content

January 29, 2013 by 2 Comments

Wikimotive Fresh Content
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn’t sit pristine on the shelf; it decays. What works for your Business SEO or social media efforts one day could very well get you penalized the next.

It’s Billing’s Law: Educational content inherently degrades over time at a rate relative to changes in the industry.

[Read more...]

Filed Under: Blogs Tagged With: , , , , , , , ,

Content is King, so Keep it Near Your Kingdom

January 22, 2013 by Leave a Comment

Wikimotive Content is KingWe’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital Marketing Company knows that quality is defined by Google, and most half-measures will no longer suffice.

[Read more...]

Filed Under: Blogs, Social Content Tagged With: , , , , , , , , ,

Posting Entertaining Resources Means Being Clever and Helpful Simultaneously

November 10, 2012 by Leave a Comment

Smart Kid

Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It’s a basic and effective way to build a community and a following while still getting the benefits of exposure for their business-focused messages. Post what they like, then post what you want them to see.

[Read more...]

Filed Under: Featured, Social Media Marketing, Social Media Strategy Tagged With:

The Future of Content Creation

April 10, 2012 by 3 Comments

Pinterest Content

Obviously everyone knows Pinterest blew up. But why? What other sites are leveraging the Pinterest phenomenon? What can online marketers and entrepreneurs learn from Pinterest?

[Read more...]

Filed Under: Business Social Media, Featured, Pinterest, Social Media Management Tagged With: , ,

Of Content and Kings

May 17, 2011 by 4 Comments

Content

The strength, quality, and amount of content posted on a company’s site has long been known as important. “Content is King” is arguably the most overused and generalized cliche for marketing 101, particularly when search is taken into consideration.

Those who use content for SEO purposes alone are missing things… a lot of things.

Content marketing has been around since the birth of marketing. Using content that can be popularly spread and shared goes much further back than the internet. Now that we do finally have this thing known as the world wide web, content marketing now has the ability to rise on its own merits (with a little coaxing by the promoters, of course).

[Read more...]

Filed Under: Social Media Marketing, Social Media Strategy Tagged With: , ,