There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google Penguin broke link-building… …or at least
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of
Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally. Most of the marketing now focuses on the “inbound marketing” phenomenon and that requires patience, extreme focus
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I’ve learned that have brought us to where the content marketing world is today. It’s all about process and answering the questions that consumers
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year)
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s no longer sufficient to focus all of your content
This really shouldn’t even be a story. It’s one of those obvious statements that shouldn’t require explanation. If you take the title at face value and make it happen, you’re already a step ahead of most of your competitors.
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
By now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.