People soshalize. They don't care how it's spelled. They just do it.
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s no longer sufficient to focus all of your content on the basic search engine principles of keyword targeting. You have to have content on your domain that draws in the important social signals and time spent on site.
This really shouldn’t even be a story. It’s one of those obvious statements that shouldn’t require explanation. If you take the title at face value and make it happen, you’re already a step ahead of most of your competitors.
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
By now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they can make their marketing blossom.
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
There is a very distinguishable difference between SEO content and content that brings SEO value. The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn’t necessarily there to help the page rank but to help other pages on the site rank better. The easiest way to create content that has the ability to bring SEO value is to make sure that the content is engaging and that people will be willing to both link to and share the content itself.
This is Part III in the series about “Killing Birds With Content Stones”. Read Part I and Part II first.
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content. Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.
Content marketing is internet marketing. It has been for a while (which I’ll discuss below) but is 2013 it will emerge to become the “must have”.
