We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees happy.
So you have a Facebook page for your business, you have a Twitter account, you’re doing all you think you need to do to have a good, strong online presence. And that’s very good, but all the tweets in the world might not amount to a hill of beans unless you remember one very important thing: the human factor.
In recent years, social media platforms have become increasingly important tools for businesses wishing to communicate with their key target audiences. But whilst many companies, in the earlier days of social media, considered the tools to simply be another channel to distribute marketing messages, the truth is that communicating effectively through social media has grown to become a much bigger and more important task.