Facebook Marketing Goals: More Aggressive Approaches

Lion

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the safe approach as well as some of the more aggressive approaches to these goals. Now it’s time to bring it home (in hopefully less than 1000 words) with a couple more aggressive Facebook goals that you can set for your marketing.

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On Social Media, They Don’t Have to Follow You to be Listening

Listening

Some people have a misunderstanding about what is seen and heard through social media. It’s happening on two major fronts: personal communications and business communications. Both are completely separate, but the fact that the same basic premise popped up from both angles made picking out this blog topic a no-brainer.

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Where Has Personal Communication Gone?

For a lot of people, technology has taken over. We can email, instant message, and text people, and often in an abbreviated form that not everyone will understand (R U N the know?) in a few movements.

The social impact of non-personal communication is huge. According to CTIA-The Wireless Association, over 1.5 trillion text messages were sent in 2009. In fact, in the last half of 2009, over 822 billion messages were sent and received which averages out to nearly 5 billion messages each day.

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