The Greatest Strength of Enterprise Social Media: Collaboration

People and companies use social media for different reasons every day. While that seems like a mundane statement, break it down with a focus on “different reasons every day.” Do you see it yet?

Every single day, new uses for social media pop up. Every single day. Many of the tools that we use today were originally used as collaboration tools at the enterprise level. Twitter, for example, was built as a tool to be used while the founders were building something else. Twitter wasn’t the end goal – it was something that was supposed to help people in different locations keep track of the status of both the project as well as their personal perspectives.

The fact that I don’t remember the name of the original product that Twitter was supposed to support is both ironic and justified.

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