The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive commercials that Toyota, Kia, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lincoln created. As we grabbed for more nachos while football took a break and the anticipated Super Bowl intermissions commenced. This year there was a strong winner, a motor company that made great strides to appeal to their demographic and put the driver first. The winner hands down for this year’s automotive Super Bowl commercial goes to… the Chrysler Group.
It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is rapidly deploying amazing social media campaigns.