As many of you know, professionally I dwell in the marketing world with my primary tools being search and social. I live on Google and Facebook beyond the standard 9-5 gig simply because it’s a requirement when you strive to be the best at something that with so many worthy competitors. I’ve even been accused of spending too much time on social media… as if such a thing were even possible.
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of authority at the dealership – as the “face” and “voice” of the dealership on social media. People like to talk to people, not brands, and when you can develop a true personality that is both professional and completely human, you have the opportunity to start making real strides in using social media as a true marketing tool. It isn’t just for social; the search engines are putting a lot of faith in social signals, so whether you believe in social media as a tool for your dealership or not, you have to admit that search engines clearly drive traffic that can turn into leads and sales. For this reason alone, social media is extremely important for moving well beyond your competitors in 2013.