Through two decades in the automotive industry (I think it might be three, technically, but I’m in denial), I can count on one hand the number of conferences I’ve truly supported. I speak at many events and attend a dozen a year, but I don’t truly support them. Some, like NADA (where I am right now writing this post) and SXSW (where I’ll be next month) are big enough that they simply don’t need my endorsement. Most could use any support they can get to expose them, but I often hold back.
The nature of search is expanding. (Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible.
You don’t have to look far to find marketers talking about the importance of quality content. It’s everywhere, and for good reason. Your readers and customers are all craving quality content.