Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
The rift between the auto manufacturing giant and the social media titan is temporarily over. General Motors is cautiously returning to Facebook advertising only 11 months after making a high-profile exit from the network’s advertising platform, having decided that “paid ads on the site have little impact on consumers’ car purchases.”
If you had to pick one brand that was really killing it at SXSW 2013, it would be Chevrolet. That’s right, the automaker from the industry known for clinging to traditional advertising techniques continues to have a handful of brands – Chevy and Ford in particular – that are finding success in progressive digital techniques.