There are several larger companies, including Google and MySpace, that offer a way for non-profit organizations to bring their message to and raise funds from social networks. What isn’t mentioned in the article is that these services, if built properly by the non-profit organization, can be extremely valuable even beyond the obvious funding potential.
Social networks are incredibly potent in creating buzz. Build a group, share news, create awareness, make the network and the group grow… it all leads to the end goals of increasing awareness, pointing attention to the cause, and putting a good amount of cash in the bank. (more…)