Bebo May Be the Answer for Briton Broadcasters

Bebo, a hugely popular social networking website for the people in the UK, has partnered with several traditional media sources, including BBC and CBS.

It will be used primarily as a marketing platform for traditional broadcasters to help reconnect with Bebo’s 40 million users, specifically the so-called “lost TV generation” of 13 to 24-year-olds who make up the social networking site’s core audience. Their goal is to fill the void of how to deliver on-demand programming via internet and mobile devices.

Bebo has joined the flock of several [Read more…]