Car Dealership | Soshable | Social Media Blog

Keep it Local, Local, or Local on Facebook

April 30, 2013 by JD Rucker 4 Comments

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.

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Why Should Car Dealerships Have a Facebook?

April 12, 2013 by Tim Levin 6 Comments

Almost everybody and their mother (Still haven’t accepted my Mom’s friend request), has a Facebook account. Nowadays, Facebook is not only used for personal use, but by businesses as well. A variety of businesses from your local small town deli, all the way up to big names like Nike, have a Facebook page and use it to create product awareness and customer engagement. Some companies will benefit from Facebook better than others.

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Filed Under: Automotive Social Media, Featured Tagged With: business, Car dealership, Customer, Facebook, Facebook features, Nike+, sales, Social Media

For Car Dealers, Exposure is a Key Point on Social

April 2, 2013 by JD Rucker 6 Comments

I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.

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Filed Under: Automotive Social Media, Facebook, Featured, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Social Networks Tagged With: business, Car dealership, EdgeRank, Facebook, search engine optimization, Social Media, Web content, website traffic

Three Easy Ways Social Media Could Help You When Buying a Car

March 18, 2013 by Tim Levin 10 Comments

When you think about buying a car, you most likely surf the internet looking for automobile sites, or dealership homepages to get an idea on a certain vehicle and gather some information. One thing most of us would never think to do is use social media when we are car-shopping.

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Filed Under: Automotive Social Media, Featured Tagged With: automobile, business, Car dealership, Facebook, Online Communities, Social Media, social network, Twitter

Give People a Reason to Follow Your Social Media While at the Store

February 20, 2013 by JD Rucker 4 Comments

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.

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Filed Under: Automotive Social Media, Business Social Media, Facebook, Featured, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Social Networks, Twitter Tagged With: business, Car dealership, Facebook, Online Communities, signage, Social Media, Social Media Marketing, Twitter

Stop Trying to Fit in on Facebook and Start Standing Out

February 18, 2013 by JD Rucker 5 Comments

There is a truly annoying trend that I’m seeing when visiting the various Facebook pages I check out on daily basis. If you were to ask the page managers if they’re trying to stand out, most would claim that it’s their goal. When you look at the actual pages, you’ll see that the exact opposite is true. So many are trying to blend in on Facebook, to post the same images and links that they see are performing well for profiles or popular pages. While this is a valid strategy, it’s definitely not the type of strategy that’s going to help you truly stand out in the sea of posts that flood everyone’s news feed.

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Filed Under: Automotive Social Media, Business Social Media, Facebook, Featured, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Social Networks Tagged With: Car dealership, Facebook, Facebook features, Hawaii, honda, Nickelback, Social Media, YouTube

Never Waste a Facebook Post. Ever.

February 2, 2013 by JD Rucker 9 Comments

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

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Filed Under: Facebook, Featured, Social Media Management, Social Media Marketing, Social Media Strategy, Social Networks Tagged With: business, Car dealership, Dallas Cowboys, EdgeRank, Facebook, Internet marketing, Social Media, Twitter

Don’t Let Your Business Be a Snob: Brand and Communicate with Facebook Likes

December 18, 2012 by JD Rucker 1 Comment

There are many mistakes made by businesses on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There’s one mistake in particular that is almost unforgivable for the simple reason that it’s so darn easy while being pretty darn effective. Businesses are so focused on their own pages that they often neglect to take their pages out into the rest of the Facebook world and interact there.

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Filed Under: Facebook, Featured, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy Tagged With: business, Car dealership, Facebook, Facebook features, google, March of Dimes, Online Communities, social network

Social Media Reputation: Making Social Media the Business Hub

December 4, 2012 by JD Rucker 3 Comments

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.

There was a promise back in 2007 and 2008 that was made to businesses, particularly those with physical locations. It was clear that there was something about social media sites like MySpace, Delicious, Digg, and the up-and-coming Facebook that could be used to promote business activity in the real world. Fewer people were on it and most businesses either dabbled, waited, or dismissed it, but for those who dove in and really gave it a shot, the promise was that it could eventually become the most important part of online marketing. Some even said that it would replace websites altogether.

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Filed Under: Automotive Social Media, Facebook, Featured, Social Media Management, Social Media Marketing, Social Media Strategy Tagged With: business, Car dealership, Digg, Facebook, honda, MySpace, Social Media, Twitter

How Carfax Missed a Big Opportunity in Advertising

November 28, 2012 by JD Rucker 2 Comments

Over at Automotive Digital Marketing, there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. I haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions.

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