Google Plus is a year old. Businesses are finding more reasons to use Google+ and focus on their business pages. There are search benefits. There are local benefits. There are growing social benefits. Where are the businesses?
Perhaps I’m being premature, but scanning through a couple dozen random Google+ car dealer pages revealed that very few are posting anything at all. Out of over 20, there were two that were actually active. This is a huge mistake for any business, particularly those who are localize. If you have a home town and you rely on maps and reviews to help your business, you must be on Google+ now and put the type of effort into it that you put into Facebook.
Here’s my rant: