Ford is Built Social Media Tough. Putting Ford in FORwarD Thinking

To be an Automotive Company or Dealership at this exact moment in time can be tough. Social Media has annexed all natural distribution of selling and altered the performance salespersons have perfected for years. It has become alarming to many, not identifying the purpose of talking to people online, generating content to share and setting up shop on things called social networks. Many still think Social Media’s sole purpose is for personal use and have yet unleashed its possibilities to gain when using social sites for business.

Let’s face it, the world is perpetually getting smaller, our communication evolution has unveiled itself and we have accepted it with a welcoming hashtag and a Facebook Page. No one wants a one-way conversation or a sales pitch. People want virtual handshakes, conversations and promotions that relate to them as people, not as pockets.


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Social Media and the Car Business: Viable?

During the National Automobile Dealers Association in New Orleans last week, two things were apparent:

  1. Fewer vendors and a lot fewer dealers attended this year.
  2. Those who did attend heard a lot about social media.

You're Doing it WrongThe only problem is that, while social media is viable for most businesses out there, it seems to have eluded car dealers and other automotive-related companies.  There are hundreds of dealers and dealership employees who have created Facebook, MySpace, and Twitter accounts.  There are dozens of vendors who are attempting (usually in vain) to use social news sites for traffic and SEO reasons.  Blogs are buzzing and popping up left and right.

For all intents and purposes, they’re doing it wrong. (more…)

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