On the heels of the Driving Sales Executive Summit and the JD Powers convention, two thing is still clear in the automotive industry – car dealer SEO is at the top of the priorities lists and information about proper SEO is still being debated.

This post by Richard Valenta couldn’t have come at a more opportune time:

Offsite SEO vs. Onsite SEO – It’s All in the Follow-Through

Search engine optimization (SEO) has found steady footing within the automotive industry as dealers adopt cost-effective solutions for their marketing needs. Nearly every automotive marketing consultant and website design company touts their ability to deliver lead-generating, SEO-friendly content and design. But with a barrage of exotic claims incessantly thrown at car dealers, what exactly are the differences between vendors? How can dealers see through the misguided assertions and unfounded fairy-tales to find real results?

One way to address these questions is to see what vendors can seamlessly and strategically balance and integrate offsite SEO with onsite SEO. Let’s take a quick look at both of these crucial areas. [Read more...]