Tag Archives: business

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Why Social Media is Becoming a Business of Its Own

As the worlds of Wall Street and Silicon Valley meet we will see many changes to social media. The prize for profitability remains unclear, however, this has not stopped tech companies from aspiring for a future public offering. In 2012 we witnessed the efforts of

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Move over Google, Facebook will win the Internet

The Internet Mountain Having worked in the online marketing industry for over 10 years, I’ve seen a lot of trends come and go.  I’ve also seen companies ascend the mighty internet mountain, only to pass out from the lack of oxygen and come tumbling back

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Is Your Firm’s Social Media Strategy Effective?

Does your company have a social media presence? If your answer is no, stop reading this and read this article to understand why it’s important and how to begin building a social media profile. If you do have a presence, how well does your social

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The Easy Way to Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest

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How to Take a Selfie

There’s a certain art to the “selfie”. It has risen from a poor way to do self-photography to the accepted method. Not sure how that happened but I’m not the biggest fan. The rise of sites like Instagram have made them a part of our

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Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice

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Blog Titles that Work

There are two things that can make or break whether or not your blog post is going to be read – quality of the post and the title itself. Between the two, quality is more important in getting people to continue to read your posts,