Social networking began as a confusing mess for many growing companies. Since then, teams of web developers, internet service providers and engineers have simplified the experience through web apps, smart phone applications and user-friendly APIs.
Social Media Specialists in SMBs: to hire or not to hire
November 10, 2011 By 1 Comment
This is a Guest Post by Janek Makulec.
Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. This way many business owners get convinced that social media is a very good and cheap marketing method, perhaps even a bit similar to buzz marketing, allowing to be less formal and closer to customers. But I’m not going to write one of those many posts saying that creating a Facebook page is not enough.
I’d like to put it in a bit more radical way and say this: there are many companies that probably should even avoid social media. [Read more...]
Don’t Underestimate the Value of Contacts
November 1, 2011 By 5 Comments
It’s not just network marketers or Amway reps who need contacts. Nearly every business that sells a product or a service can benefit from having a well-managed, properly updated virtual rolodex, but so many people blow it off as something that’s not for them.
This is a mistake.
How Facebook is Failing Your Business
October 19, 2011 By 4 Comments
Don’t get me wrong: Facebook, as well as other social media sites, do wonders for any business wanting to gain a strong web presence. The site gives your brand loyalists somewhere to go and to feel as though they are a part of something bigger than themselves. it also allows you to reach additional audiences that a traditional marketing campaign would normally not allow you to do.
Why Businesses are Leaving Twitter
October 11, 2011 By 12 Comments
The wonderful promise that once was Twitter has faded in recent months for many businesses. There are several causes for this and only one reason why businesses who are abandoning the site are not really thinking it through.
Common Sense and Social Media: 5 key tips for your Business
October 5, 2011 By 6 Comments
Just the other day I was sitting in a meeting with a new client, I was hired to overlook the Social Media efforts and new web design for a company. Basically, my client has quite a few businesses and is about to make a large investment in this particular one and fair enough, he just needed to know my thoughts on what was up.
What about Company and Branded Facebook Pages? Back to the drawing board!
September 26, 2011 By 3 Comments
It’s hard to have missed last week’s hype on F8, Mark Zuckerberg and all the huge changes that are coming to Facebook. As much as I’m always eager to read up on Social Media news, it was pretty hard to keep up with everything!. Of course, as a Social Media Manager I was concerned, not much was said about Facebook Pages in particular but we all know that they will be largely affected with the introduction of so many new features.
Franchise Marketing: How Social Media Fits In Perfectly
September 11, 2011 By 3 Comments
There has always been something about operating a franchise that appeals to the American business spirit. Building from scratch has its distinct advantages, but there are more risks and obligations associated with going out on one’s own rather than having the support of a larger company.
What 100 Million Active Twitter Users Means to Business
September 8, 2011 By 4 Comments
Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily.
What does it mean for business?
In a Fickle World, Customer Service is Suffering (despite the ultimate tool being right here)
August 21, 2011 By 3 Comments
Social media is expanding marketing. It’s expanding outreach and branding. It’s reducing advertising spends and increasing advertising hiring. It’s doing so many wonderful things for business, but one thing that isn’t getting the benefits of social media as much as it should is customer service.
