We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like almost no effort went into the production. Why can’t you do that and use it to promote your company at the same time?
Video Marketing: Going Viral with Your Company
Effect of Facebook Timeline on Brand Pages
There is a huge effect of Facebook Timeline on brand pages as it opens a number of opportunities for those business entities who wants to market and build their brand online through the best social networking site. A successful fan page is one that allows the business to reach potential clients, connect with honest customers, and build an image of loyalty in their market of existence.
Think like a Marketer, Operate as a Consumer
Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.
Other Social Sites Trend Poorly Ahead of Facebook IPO
When an investment potential like Facebook comes along, there are always going to be alarmists. We’re not one of those.
There are, however, some minor disturbing trends happening at three public social media companies that may pose a threat to the success of Facebook’s IPO. A month before it’s scheduled to be offered, Yelp, Zynga, and Groupon are all performing poorly and trending down.
6 Degrees of Tyranny: The Business World’s Overqualified
When surveying the relevance of advanced education on making good business decisions, the metaphorical “rat-race” of wealth accumulation has too often been seemingly decided by pure chance. However, does this mean that the business leaders of the world – those who want to have as much of everything as possible – would pass on college degrees to add to their ‘trophy cases’?
While they probably had the option of obtaining an accredited online business degree as a means of balancing their business ventures with their education, it’s far fetched that they would settle for an online school when an Ivy League MBA was most likely a viable option. So it is with a hunger not only for economic power, but academic brain power that some of these big men are quite overqualified as far as education is concerned. [Read more...]
SEO For Small Businesses – An Overview
When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. The concept of SEO is ideal for small businesses as they usually cater to specialized niches.
Why Can’t Social Marketers Ignore Pinterest Any Longer?
Is your business on Pinterest yet? No? Well, what are you waiting for? After all, it’s only quite possibly the hottest thing going in the social media space today. From tasty recipes to artistic photo galleries, this site is showing that it can be incredibly useful for sharing almost everything visual. We have clearly reached the point where we can say this thing is not a fad. Pinterest is a bonafide powerhouse social marketers can no longer afford to ignore.
Facebook Timeline: Friend or Foe for Brands?
Facebook recently launched its much talked about timeline to the user base. It is essentially a new feature that turns the user’s profile into a scrapbook by using their onsite activity to highlight who they are, what they like, and so forth.
Would You Turn to the Crowd?
Lately, there had been increasing number of organizations and even governments have recognized the power of crowds and are utilizing crowdsourcing for everything from design, marketing, administration, innovation to marketing research and raising money.
The ROI of Social Media
Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.













