On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”
Facebook is Feeling “Emotion” About Watching “Film”
May 18, 2013 by 1 Comment
Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives.
Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague
May 17, 2013 by 1 Comment
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Getting More Facebook Fans is NOT the Key to Social Success
May 17, 2013 by 1 Comment
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.
Why A Quality Blog Is Your Strongest Marketing Asset
May 15, 2013 by 7 Comments
First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
Kissing Up to the Facebook and Google+ Algorithms
May 12, 2013 by 1 Comment
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
Social Media is More than a Branding Tool
May 11, 2013 by 3 Comments
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
Getting More Facebook Fans is a Minimal Need Compared to Reach
May 11, 2013 by 1 Comment
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most businesses should push to the back burner. It’s not that you don’t need them at all, but the success of a Facebook page is determined by reach and fans are only a small part of the equation.
Announcing the Most Powerful Automotive Social Media Product at the Automotive Boot Camp
May 3, 2013 by 2 Comments
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
The Rise of Webimercials – Webinars that are Only Mildly Educational
April 29, 2013 by 1 Comment
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
