Today has never been a more important time to solidify your business’ online presence, especially with the progression of Facebook algorithms constantly changing. Social media plays an ever-growing role in not only engaging in customer interaction, but also in building your overall online reputation. Business
There can be no denying that social networking is something that is growing – more internet users than ever are now using social media on a daily basis. When you consider the size of social media you would assume that businesses are on the mark
Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how
Despite the vast and utter hugeness of Facebook, Twitter has a few more Fortune 500 companies on their platform instead of Facebook. The difference isn’t much and the circumstances behind the fact are unknown (not every company should be on Facebook or Twitter), but it
There is little doubt that social media has an impact on sales. Companies use it every day to generate leads, increase branding, and improve public perceptions. As a marketing tool at the company level, few would contest the potential. What about at the salesperson level?
Many of the most successful marketing campaigns of the last couple of years have been entirely focused on social media. As the masses flock to Facebook, Twitter, and Google+, some businesses are starting to put nearly all of their eggs in the social media basket.
This video by Mashable tells an interesting tale about how everyone from an Ice Cream Truck to a Mobile Bistro are able to use social media to promote their products. Using Twitter, Facebook, and Foursquare, food trucks are hits coast-to-coast. One truck claims that 15%
There are three camps into which every company in the world falls: Those who don’t know or don’t care about social media Those who care about social media and think it can be useful Those who think social media can be the backbone of the