Top Brands and How They Use Twitter

Twitter Pillows

Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad things arise from a public relations perspective. This is a huge mistake.

Some big brands are doing Twitter right… very right. In this infographic from Etsy, we get to see exactly what five particular brands are doing. Specifically, we get to see what challenges they had and how they used Twitter to find solutions.

Top Brands on Twitter Infographic

It’s the People behind the Numbers on Social Media That Matter Most

People Matter in Social Media

You may be a flourishing business, a new start-up, or personal brand trying to outshine your competition on social media. You have created several social accounts on various networks and a lot of time and energy has gone towards trying to make it work. You or your team has come up with social media goals of how many Facebook “likes” and Twitter followers your business or brand should strive for. However, no matter how much effort, or how many attempts you have made in trying to reach your targets, improvements and increases to your numbers are not occurring.

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What Small Businesses Can Learn from Big Brands in Social Media

Starbucks

More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.

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