Twitter often gets the shaft from a certain type of large company. Those who believe it is too frivolous, spammy, or noisy may avoid it as a marketing tool and simply use it for defense when bad things arise from a public relations perspective. This is a huge mistake.
Some big brands are doing Twitter right… very right. In this infographic from Etsy, we get to see exactly what five particular brands are doing. Specifically, we get to see what challenges they had and how they used Twitter to find solutions.