Social Media is now the leading form of Marketing due to the increase and need from customers to hear from other peers about reviews on any type of product. We have grown social networks together and social networks are now the number one activity we do online. That is an average of 1 out of 6 minutes that a person is using a social network, our yearning for connection constantly growing.
As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.
Companies often struggle with the question of how to get followers, friends, fans, and any of the other branding indicators that social media offers. Everyone dreams of having the kind of following that Threadless or Starbucks have, but few are asking the right question.
We often get asked, “How do we get more fans/followers?” Our response is always the same:
“Why should people like or follow you?”