YouTube for Branding

How to Build Your Brand With YouTube Videos

YouTube is a huge social media outlet with unparalleled outlets. It has a huge audience and great marketing potential for your business, but most businesses or brands aren’t quite sure how to use YouTube to build up their brand. The most common use for YouTube and business is to promote their company and show consumers what they do, but this isn’t the only way you should be using YouTube to promote your business. So what can you do different to market yourself on this social media outlet with one of the largest audiences on the internet?

First of all, most people don’t visit YouTube and search YOUR business. Most people will not subscribe to your YouTube Channel to see your commercials and what you sell. They typically know that car dealerships for instance, sell cars. They will most likely know what your dealership is all about from television commercials, internet ads, newspaper, and radio ads. They aren’t there to research your company’s history. Although these things are important, YouTube may not be the best outlet to promote these items on. Of course, you will want to still have videos like this on your channel, but to capture your target audience, you must do more.

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Without an Audience your Brand means nothing

Without an Audience your Brand means nothing

Social Media is now the leading form of Marketing due to the increase and need from customers to hear from other peers about reviews on any type of product. We have grown social networks together and social networks are now the number one activity we do online. That is an average of 1 out of 6 minutes that a person is using a social network, our yearning for connection constantly growing.

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Applying the “Hippo Walks Into a Bar” Principle to Social Media Campaigns

Hippo

As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.

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Branding Tips: Know Why to Understand How

Followers

Companies often struggle with the question of how to get followers, friends, fans, and any of the other branding indicators that social media offers. Everyone dreams of having the kind of following that Threadless or Starbucks have, but few are asking the right question.

We often get asked, “How do we get more fans/followers?” Our response is always the same:

“Why should people like or follow you?”

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