Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to clientele from around the world to sell their product.
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers. Social media strategy when properly implemented can boost both your internal and external brand.
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
In recent years, social media platforms have become increasingly important tools for businesses wishing to communicate with their key target audiences. But whilst many companies, in the earlier days of social media, considered the tools to simply be another channel to distribute marketing messages, the truth is that communicating effectively through social media has grown to become a much bigger and more important task.
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of authority at the dealership – as the “face” and “voice” of the dealership on social media. People like to talk to people, not brands, and when you can develop a true personality that is both professional and completely human, you have the opportunity to start making real strides in using social media as a true marketing tool. It isn’t just for social; the search engines are putting a lot of faith in social signals, so whether you believe in social media as a tool for your dealership or not, you have to admit that search engines clearly drive traffic that can turn into leads and sales. For this reason alone, social media is extremely important for moving well beyond your competitors in 2013.
It really all depends on the industry but according to a recent study by Buddy Media, larger brands are noted to gain more of a reaction leading to engagement by posting tweets on the weekend instead of on weekdays. Tweeting on the weekends is a fantastic social media marketing strategy, if you post the right type of content at the right times of course.
There have been quite a few studies showing that specific methods used while tweeting can actually pay off and grow your company’s visits and engagement. If your company is on Twitter, they should less than 100 characters in each of their tweets. By doing this you are leaving room for re-tweets and comments from followers. Not to mention that doing this has a 17% higher engagement rate than if you are posting tweets with over 100 characters.
A helpful Twitter-tip is to add links as often as you are able to, to posts that you tweet out. This gives you a higher chance for re-tweets. Doing this has reportedly accounted for 92% of all interactions which is 86% higher of a re-tweet rate than posts that don’t contain a link. Make sure when you do this that you have enough room to leave a space before the URL so as to disable any unclickable links.
Hashtags are always a good idea, but anymore than two hashtags in a tweet could actually result in a decrease in re-tweets and engagement, so make sure you are careful about when and where you are posting them. Don’t forget to use images where they make sense. Bigger brands have seen a 2X higher engagement rate than those brands that add pictures to their tweets.
Of course, you have to be wise about your own company’s social media performance so that you can figure out which approach is suitable for your specific brand. Following these helpful guidelines however can help steer you on the right track to maximizing brand awareness and increasing business/consumer engagement.
In late April 2012, brand pages on Facebook were migrated to the new Timeline layout, making most social media plans for the year redundant. Authority social media websites like Mashable, Read Write Web, and many others ran a series of posts on making the best of the Timeline layout.