When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and posting them on several different blogs that fit in with particular topics.
Titles can make or break a blog. The good ones rock and can draw in an audience that you normally wouldn’t have because of the sharing component. People like to share things that sound interesting on social media and titles can be the difference. In many ways, it’s more important than the content itself.
The one out of the group that I think is most important is #2. This is no longer a world where generalizations or all-encompassing posts are regularly effective. That’s not to say that they can’t be, but as Google and Bing improve their ability to narrow down results to exactly what people want and as people get used to the search engines presenting them answers to even the most obscure questions, it has grown ever-important to solve a problem with nearly every post. In the case of this post itself, the problem could be as simple as someone searching for “blog title tips”. Hopefully, in the next few days, Google and Bing will show them this article.
Search and social sharing are the two most important components of driving new traffic to your blog. If you they can’t find you or they’re not being presented your content in their social streams, they aren’t going to become a visitor. It sounds too simple, almost a “duh” moment, but it surprises me how often this portion of content marketing gets missed.
Do you know who the author of your blog is? Well, it’s mostly likely you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; the fast women, the loose cars, it all comes with the territory. Sometimes though, you have to slow it down a bit. You have to stop and ask yourself, “As an author, am I getting all the credit I deserve?” Let us here at Wikimotive, your friendly and affordable SEO company, help you answer that.
As many of you know, professionally I dwell in the marketing world with my primary tools being search and social. I live on Google and Facebook beyond the standard 9-5 gig simply because it’s a requirement when you strive to be the best at something that with so many worthy competitors. I’ve even been accused of spending too much time on social media… as if such a thing were even possible.
As social media continues to grow as a valid source of traffic for blogs, there are certain fundamental components that bloggers need to incorporate. Social media integration is both easy and extremely difficult – you want it to help contribute to the message but you don’t want it to be overbearing in any way.
Don’t let the desire for social media traffic hamper the quality of the blog when the traffic gets there.
“Every blog should have its own Twitter account.”
WHOA! Slow down. If EVERY blog had a Twitter account, the site would be “over capacity” constantly. Some web hosts claim 99.99% uptime. Twitter would be at 99.99% downtime considering there’s more blogs on the Internet than atoms in the known universe.
With that out of the way, let’s first say that “every” to me clears out spam blogs, boring blogs, worthless blogs, and blogs about bacon or politics. Hopefully, this blog doesn’t fall into any of those categories other than the occasional bacon post. Assuming there are a couple of hundred thousand quality blogs in the world right now, that wouldn’t be too hard for even the Twitter servers to handle.
Where does it all fit in and how can Twitter and blogging work together? We’ll get to that, but first… (more…)
First, a disclaimer about this experiment and the analysis.
In retrospect, this experiment was flawed. The subject matter and style of delivery was very clearly geared in favor of one of the combatants. When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself. By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.
We were wrong. (more…)
Hello friends. Several have asked when the Social Media Superstar story is coming. The answer is: very soon.
We’ve been going through some transitions over here lately. One of the writers has moved on to bigger and better things, leaving social media to pursue a career in search engine optimization. No hard feelings, but now we need more writers and contributors.
We started a new blog, one that is not in Digg autobury status. That did not have anything to do with the decision to start it, but we felt that having two separate venues would allow us to truly focus this blog on social media and let the other blog cover social media, social bookmarking, social networks, and everything social.
Thus, soshable.com was born.
Changes in my wordload will allow us to spend more time blogging and promoting a couple of social networking projects we’re working on. That, I guess, is the point of this post. We’ll be posting some strong stories on here and other places soon, but for now, ANY suggestions on story ideas would be greatly appreciated.
Visit some of the sites we recommend.
This really should be two separate stories, but we’ll consolidate because there are just to many similarities in the reasons why both Digg and StumbleUpon will take their already-mammoth popularity and truly become household names beyond just the tech households of the world.
Social media in general is growing, but there is still a thin but clear gap between the point that Digg and StumbleUpon currently enjoy and that next level that would yield exponential growth in visitors, pageviews, and popularity. Call it the tipping point, and there are several points in a website’s life that can be called that, but this particular one is the last that either will enjoy. (more…)