When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and posting them on several different blogs that fit in with particular topics.
Titles can make or break a blog. The good ones rock and can draw in an audience that you normally wouldn’t have because of the sharing component. People like to share things that sound interesting on social media and titles can be the difference. In many ways, it’s more important than the content itself.
The one out of the group that I think is most important is #2. This is no longer a world where generalizations or all-encompassing posts are regularly effective. That’s not to say that they can’t be, but as Google and Bing improve their ability to narrow down results to exactly what people want and as people get used to the search engines presenting them answers to even the most obscure questions, it has grown ever-important to solve a problem with nearly every post. In the case of this post itself, the problem could be as simple as someone searching for “blog title tips”. Hopefully, in the next few days, Google and Bing will show them this article.
Search and social sharing are the two most important components of driving new traffic to your blog. If you they can’t find you or they’re not being presented your content in their social streams, they aren’t going to become a visitor. It sounds too simple, almost a “duh” moment, but it surprises me how often this portion of content marketing gets missed.
There are many people who believe that when it comes to WordPress based blogs, the only ones which are naturally SEO friendly are those ‘fresh out of the box’ ie. those which have not been customized in any way. When you start to add themes and plugins you begin to create a sort of hybrid version which can become somewhat incompatible with search engines.
Thankfully, there are some fairly easy ways to address this issue and with that in mind let’s look at a few of the SEO do’s and don’ts which will maximize your WordPress based blog’s search engine visibility
When you need SEO help it makes sense to consult an expert in that field rather than a ‘Jack of all trades’. Using a dedicated SEO plugin such as WordPress SEO, Yoast or All in One SEO Pack is a lot like consulting an expert. These plugins are designed to handle all of your SEO needs and many of them are free. There are many themes available for WordPress which offer built in SEO assistance. However, this will tie you to that theme unless you want to redo your SEO whenever you change your theme.
WordPress has an excellent media uploader that is easy to use, so take advantage of that when adding images to your blog posts. The tool has an easy to follow form to enter all of the SEO information relating to your image and it is important to fill it out in full. You can provide a relevant name for the image, a caption featuring your keyword, alt text and even a description all of which will go some way towards improving SEO on that page/post.
One of the great things about WordPress is that it gives you the ability to customize your permalinks. This is great in terms of SEO, but only if you make good use of it by choosing a blog title and thus a post URL which will tell search engines (and readers) a little something about the post.
It is a good idea to use categories to organize your content and to tag your posts; however, it important not go overboard with the categories. If you are going to implement indexing of your blog’s taxonomy archives you will have multiple unnecessary archive pages which are basically duplicates of your posts. It is much better to come up with just a handful of categories that the majority of your content can be filed under. Many SEO experts suggest that between 5 and 7 is the optimal number of categories per WordPress site and that posts should have approximately 3 tags each.
Google Authorship is a great way to gain exposure as an expert author in your particular field and will lend additional credibility to your website when used. There are lots of ways to make use of Google Authorship including a variety of plugins which will take care of it for you. Just make sure that your contributing authors have added your blog on their Google+ profile.
These are just a few of the things which will affect the SEO status of your WordPress blog. There are many others that you may wish to thin carefully about including choosing the most appropriate server hosting service and producing truly engaging content. With a little effort and attention to detail you can have effective SEO for your blog.
One of the most common recommendations for businesses this 2013 is to ramp up content generation and content marketing. They need to do this if they want to maintain a presence in the first SERPs.
Search engines, particularly Google, are working towards providing users with the best possible search results—and that means high-quality websites with original, well-written, and high-quality content. Technical SEO is still important of course, but that alone will not buoy a company website for long.
A blog in general has many uses, but if you cross-match that with the qualities of a company blog, it can give a company the following advantages:
A company blog is a sound solution for company websites that don’t really need to change or update their content that often. SEO 101 tells us that constant updating is necessary in order to rank, and so a company blog resolves that problem. It may be launched on a different platform or site altogether, but the company’s name and link will always be in the forefront.
If you are paying for a recommended SEO company to manage your official website, you should also commission it to create a company blog, if there isn’t one created yet. Anyone can see how useful a blog can be for SEO: it enables you to do content marketing, link building, market content through social media, and even earn additional income through advertising and PPC, among others.
A company blog is an excellent venue for releasing press statements, official announcements, and promotional offers. These bits of news can also be for the benefit of the company’s own employees in lieu of an internal memo or email.
In between these important blog posts, the blog’s writers can post articles and write-ups on topics related to the industry the site belongs to, or the products and services it offers to customers. These blog posts can help with your marketing efforts, too. They allow people to see the relevance of your company and the products and/or services you offer. That will encourage them to purchase something or pay for your services.
Internet users also tend to be trustful of company blogs. People have the impression that as an authority blog, they contain correct information, accurate facts and valuable articles. Of course, it’s going to be the responsibility of the bloggers to live up to that standard. Doing so will help impress upon the readers the integrity of the company.
The purposes of a company blog are not limited to these three. It depends on what you want to achieve with it, besides being more visible in the SERPs.
We’ve mentioned earlier that a company blog can be a useful tool for official announcements and the like. But, since it’s unlikely that a company will need to make such posts every week, company bloggers will have to write about other things to keep up with the regular blog post schedule.
The freedom of a company blogger to select topics to write about is often limited by the following conditions:
So what does that leave company bloggers to write about?
A company blog should be a positive reflection of the blog itself. It should be presentable, professional-looking, has obvious credibility, and is trustworthy. Company bloggers can’t go wrong if they keep that in heart and mind.
As many of you know, professionally I dwell in the marketing world with my primary tools being search and social. I live on Google and Facebook beyond the standard 9-5 gig simply because it’s a requirement when you strive to be the best at something that with so many worthy competitors. I’ve even been accused of spending too much time on social media… as if such a thing were even possible.
Wouldn’t it be great if you could blog straight from Facebook, without having to use dedicated blogging platforms like WordPress or Blogger? Well, that’s actually possible, because of a Facebook app known as Notes.
We’ve discussed on many occasions about the dangers of underblogging. You can’t build a community or following if you’re not posting enough original content.
I applied my own rules to this blog yesterday and the results were a lesson in blogging that I didn’t think I needed to learn. Apparently, I was wrong.
Gaining guest posting opportunities on credible blogs and websites has been a staple in the Internet marketing strategies of brands, businesses and bloggers for the past several years. Building and maintaining social relationships with bloggers and audiences has always been the foolproof formula for achieving such opportunities.