There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas.
Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search, you’re blog will grow and be successful.
When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and posting them on several different blogs that fit in with particular topics.
Titles can make or break a blog. The good ones rock and can draw in an audience that you normally wouldn’t have because of the sharing component. People like to share things that sound interesting on social media and titles can be the difference. In many ways, it’s more important than the content itself.
The one out of the group that I think is most important is #2. This is no longer a world where generalizations or all-encompassing posts are regularly effective. That’s not to say that they can’t be, but as Google and Bing improve their ability to narrow down results to exactly what people want and as people get used to the search engines presenting them answers to even the most obscure questions, it has grown ever-important to solve a problem with nearly every post. In the case of this post itself, the problem could be as simple as someone searching for “blog title tips”. Hopefully, in the next few days, Google and Bing will show them this article.
Search and social sharing are the two most important components of driving new traffic to your blog. If you they can’t find you or they’re not being presented your content in their social streams, they aren’t going to become a visitor. It sounds too simple, almost a “duh” moment, but it surprises me how often this portion of content marketing gets missed.
There are many people who believe that when it comes to WordPress based blogs, the only ones which are naturally SEO friendly are those ‘fresh out of the box’ ie. those which have not been customized in any way. When you start to add themes and plugins you begin to create a sort of hybrid version which can become somewhat incompatible with search engines.
Thankfully, there are some fairly easy ways to address this issue and with that in mind let’s look at a few of the SEO do’s and don’ts which will maximize your WordPress based blog’s search engine visibility
DO Make Use of SEO Plugins
When you need SEO help it makes sense to consult an expert in that field rather than a ‘Jack of all trades’. Using a dedicated SEO plugin such as WordPress SEO, Yoast or All in One SEO Pack is a lot like consulting an expert. These plugins are designed to handle all of your SEO needs and many of them are free. There are many themes available for WordPress which offer built in SEO assistance. However, this will tie you to that theme unless you want to redo your SEO whenever you change your theme.
DON’T be Lazy When Adding Images
WordPress has an excellent media uploader that is easy to use, so take advantage of that when adding images to your blog posts. The tool has an easy to follow form to enter all of the SEO information relating to your image and it is important to fill it out in full. You can provide a relevant name for the image, a caption featuring your keyword, alt text and even a description all of which will go some way towards improving SEO on that page/post.
DO Create a Proper Permalink Structure
One of the great things about WordPress is that it gives you the ability to customize your permalinks. This is great in terms of SEO, but only if you make good use of it by choosing a blog title and thus a post URL which will tell search engines (and readers) a little something about the post.
DON’T Go Nuts With Categories & Tags
It is a good idea to use categories to organize your content and to tag your posts; however, it important not go overboard with the categories. If you are going to implement indexing of your blog’s taxonomy archives you will have multiple unnecessary archive pages which are basically duplicates of your posts. It is much better to come up with just a handful of categories that the majority of your content can be filed under. Many SEO experts suggest that between 5 and 7 is the optimal number of categories per WordPress site and that posts should have approximately 3 tags each.
Do Claim Google Authorship On All Posts
Google Authorship is a great way to gain exposure as an expert author in your particular field and will lend additional credibility to your website when used. There are lots of ways to make use of Google Authorship including a variety of plugins which will take care of it for you. Just make sure that your contributing authors have added your blog on their Google+ profile.
These are just a few of the things which will affect the SEO status of your WordPress blog. There are many others that you may wish to thin carefully about including choosing the most appropriate server hosting service and producing truly engaging content. With a little effort and attention to detail you can have effective SEO for your blog.
One of the most common recommendations for businesses this 2013 is to ramp up content generation and content marketing. They need to do this if they want to maintain a presence in the first SERPs.
Search engines, particularly Google, are working towards providing users with the best possible search results—and that means high-quality websites with original, well-written, and high-quality content. Technical SEO is still important of course, but that alone will not buoy a company website for long.
A blog in general has many uses, but if you cross-match that with the qualities of a company blog, it can give a company the following advantages:
1. For SEO
A company blog is a sound solution for company websites that don’t really need to change or update their content that often. SEO 101 tells us that constant updating is necessary in order to rank, and so a company blog resolves that problem. It may be launched on a different platform or site altogether, but the company’s name and link will always be in the forefront.
If you are paying for a recommended SEO company to manage your official website, you should also commission it to create a company blog, if there isn’t one created yet. Anyone can see how useful a blog can be for SEO: it enables you to do content marketing, link building, market content through social media, and even earn additional income through advertising and PPC, among others.
2. For Marketing and Promotions
A company blog is an excellent venue for releasing press statements, official announcements, and promotional offers. These bits of news can also be for the benefit of the company’s own employees in lieu of an internal memo or email.
In between these important blog posts, the blog’s writers can post articles and write-ups on topics related to the industry the site belongs to, or the products and services it offers to customers. These blog posts can help with your marketing efforts, too. They allow people to see the relevance of your company and the products and/or services you offer. That will encourage them to purchase something or pay for your services.
3. For PR (press relations)
Internet users also tend to be trustful of company blogs. People have the impression that as an authority blog, they contain correct information, accurate facts and valuable articles. Of course, it’s going to be the responsibility of the bloggers to live up to that standard. Doing so will help impress upon the readers the integrity of the company.
The purposes of a company blog are not limited to these three. It depends on what you want to achieve with it, besides being more visible in the SERPs.
Topics for a Company Blog
We’ve mentioned earlier that a company blog can be a useful tool for official announcements and the like. But, since it’s unlikely that a company will need to make such posts every week, company bloggers will have to write about other things to keep up with the regular blog post schedule.
The freedom of a company blogger to select topics to write about is often limited by the following conditions:
It must be related or pertaining to the industry to which the company belongs to. It makes sense for a cosmetics company to blog about must-have beauty and skin care products for winter or summer, for example. However, readers will no doubt be confused if they find a post talking about budgeting and finance in the same blog.
It is in line with, or at least supports, the mission of the company and the principles it stands for. A company that promotes green energy, for example, will not publish posts that applaud technologies and innovations that compromise the environment.
It shouldn’t be blatantly speaking negatively about the company’s competition. Not only is this unethical and unprofessional, it also leaves a negative impression on the public.
It should never put the company in a questionable light.
So what does that leave company bloggers to write about?
The exciting products being developed that customers should watch out for.
A commonly-asked question, which is fully answered and explained in the post.
Everyday situations will show how your products/services will be very useful.
The company’s chosen charity or a recent outreach program.
Economic developments and upheavals, how the company responds to them, and how its products/services will be affected/not affected by them.
Sympathetic posts about the common problems your target audience face.
Transcribed video blogs featuring the company, its stores and branches, the employees, etc…
Accomplishments of the company, including awards and recognitions it receives.
A company blog should be a positive reflection of the blog itself. It should be presentable, professional-looking, has obvious credibility, and is trustworthy. Company bloggers can’t go wrong if they keep that in heart and mind.
Today I want to talk about a writing gimmick that I think we’ve all been guilty of at one time or another: using complex words to try and sound a little more intelligent. It’s a tempting thing to do, isn’t it? You sit there, reading over your simple prose, and your thoughts turn to the performance enhancing drug of the literary world (the thesaurus.) All you have to do is crack it open and suddenly, instead of worrying, you’re perseverating. Boom! It turns out that this kind of rampant thesaurus use may do more harm than good in the long run though, for both your search engine optimization and your audience.
Do you know who the author of your blog is? Well, it’s mostly likely you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; the fast women, the loose cars, it all comes with the territory. Sometimes though, you have to slow it down a bit. You have to stop and ask yourself, “As an author, am I getting all the credit I deserve?” Let us here at Wikimotive, your friendly and affordable SEO company, help you answer that.
Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to what many of the affordable SEO companies out there are saying, there simply isn’t a viral shortcut.
(Sorry to disappoint you, but anyone who says otherwise is either a liar or an idiot. They can choose which, I’m generous that way.)
How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your voice in a glance. It’s much harder with blogs, because it would take you hours to read through everything you post in a month. There is an interesting way to get a quick snapshot though. Let us share our technique. (more…)
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn’t sit pristine on the shelf; it decays. What works for your Business SEO or social media efforts one day could very well get you penalized the next.
It’s Billing’s Law: Educational content inherently degrades over time at a rate relative to changes in the industry.