Do you know who the author of your blog is? Well, it’s mostly likely you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; the fast women, the loose cars, it all comes with the territory. Sometimes though, you have to slow it down a bit. You have to stop and ask yourself, “As an author, am I getting all the credit I deserve?” Let us here at Wikimotive, your friendly and affordable SEO company, help you answer that.
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn’t sit pristine on the shelf; it decays. What works for your Business SEO or social media efforts one day could very well get you penalized the next.
It’s Billing’s Law: Educational content inherently degrades over time at a rate relative to changes in the industry.
We’ve discussed on many occasions about the dangers of underblogging. You can’t build a community or following if you’re not posting enough original content.
I applied my own rules to this blog yesterday and the results were a lesson in blogging that I didn’t think I needed to learn. Apparently, I was wrong.