People soshalize. They don't care how it's spelled. They just do it.
Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
“How about a magic trick? I’m gonna make this keyword disappear.”
*SMASH*
“TA DAA! It’s…It’s gone.”
The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at Google, Bing, and social media sites makes it beneficial to post content that does nothing more than educate, entertain, or act as a resource for people without attempting to sell or generate a lead.
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and Twitter is the easiest of the numbers for a business to be able to influence quickly. Research is showing that increased engagement on an individual page on a website through social media can improve rankings across the board for the domain.
Over the past couple of months, I’ve been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or organization, so my daily reading of the industry trends and changes has had my eyes bleeding by the time the kids get ready for school. My fingers have bled as well… from making adjustments to the SOP as the industry continues in its unending state of metamorphosis.
The buildup to the Facebook IPO scheduled for a week from now has been anything but boring. Even the boring parts are being blown up in ways that make them exciting, such as the media’s fascination with Mark Zuckerberg’s hoodie during his IPO roadshow. Long-term investors are starting to get the jitters based upon declarations of “innovation before profits” coming from Facebook’s upper management. Is the table being set for a roller coaster ride after their initial public offering?
Yes.
