Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
“How about a magic trick? I’m gonna make this keyword disappear.”
“TA DAA! It’s…It’s gone.”