More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.
Social Gaming is becoming vastly popular and according to sources from Allfacebook.com, 53% of Facebook users play games, 69% of Facebook Gamers are women, and 20% have paid cash for in-game benefits. If you think these numbers are high, wait till the stats come out for 2011 because these stats are from last year. The total social game market, including Facebook, is expected to reach $8.6 billion by the end of 2014 (not counting ad revenue) according to social-applications platform Viximo and SuperData Research.