Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only

FacebookWhether you use Facebook or not, you should be watching these developments.  What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers. 

It almost made it through the month of November without succumbing to pressures to make changes.

Almost.

Facebook Beacon, the new “hypertargeted” social advertising program that has drawn negative attention from across the internet, received an overhaul on November 30, less than a month after its launch.  There are still points of contention that organizations such as MoveOn will continue to press, but the most notorious feature has been removed.

Instead of having to opt-out to prevent personal purchasing data from showing on a user’s page and their friend’s pages, Facebook members now have to opt-in.  Despite future controversy over other issues, this will be the last major change for a while, and here’s why… (more…)

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Facebook jumps ahead of Myspace in Traffic (depending on who you believe)

MySpaceFacebookThis really isn’t a question of Facebook vs. MySpace.  It’s a question of Alexa.com vs. Compete.com.

According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot.  While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21.  Facebook jumped ahead by a small margin after that.

Compete.com paints a completely different picture.  Despite the slower updates, MySpace still have a huge lead lead in October, 2007.  It shows MySpace at 65 million versus Facebook’s 24 million. (more…)

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