They all may be involved in cheating.
The difference is, the Avril Lavigne fans haven’t technically cheated. They used “cheating” to promote a viral marketing campaign. So far, it’s worked. They’re now #1.
For a long, long time, the innovative and clever “Evolution of Dance” video has held the top spot as the most watched video ever on YouTube. It features a man, Judson Laipply, performing a dance routine on stage that is, as many have called it, absolutely brilliant. In 6 minutes and through cuts of 35 songs, Laipply makes up for questionable dance skills with a creative blend of humor and physical exertion. The end result is something completely original, though it has been copied many times over recent years.