With the help of extremely ambitious and clever fan clubs, Avril Lavigne’s “Girlfriend” video is on the brink of hitting 100,000,000 views.  It is moving so fast that by the time you’re reading this, it’s probably already in the exclusive 9-digit league.

Just a few months ago, “Evolution of Dance” had held the top spot for a long time.  While it will still reach 100 million, it won’t be able to do it before Girlfriend.

What does this say about the state of YouTube?  Of buzz marketing?  Of the Internet in general?  Not much, but it’s a milestone that nobody has reached before (legally) and should be noted. [Read more...]