Businesses Need to Focus on Getting to the Point with their Advertising

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There’s a saying that goes something like this: “Give me the baby. I don’t need the labor pains.”

This definitely applies to modern digital marketing and advertising. It’s actually contrary to certain trends. Faster internet connection, faster mobile devices, and a resurgence of multi-step digital processes point to the concept that perhaps we don’t need to be so focused on getting to the point, but the other factors point in the other direction. Most notable of these factors would be the fact that people have been forced to jump through hoops in the past and those who emulate this same process will not be rewarded.

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Website Chat Should Shoot for Quality First, Quantity Second

Tearing Down the Wall

There’s a disturbing trend I’m seeing in the automotive industry when I visit websites. Perhaps it’s been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer’s contact information, it makes me cry a little inside.

This isn’t what chat is supposed to be about. I’d love to have that debate with anyone. Chat is an alternative means of instant information. In other words, it’s more akin to phone calls than to anything else. If you believe in having a barrier of entry for your customers to chat, then you should have your receptionist answer the phone with, “Thank you for calling XYZ Motors. Can I have your name, phone number, and email address, please? No? Okay, thank you for calling.”

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Podcast:Improving a Dealership’s Social Media Presence

Podcast

Presence is 50% of the game when it comes to social media. You have to be in front of people, accessible, and able to bring to them the other half of the social media equation: message.

A message without a presence brings to mind the old saying about a tree falling in an empty forest. If a Facebook post goes out and nobody saw it in their news feed, did it really get posted at all? Of course, having a presence is great but if the message isn’t powerful, engaging, and resonating, it won’t do your dealership any good.

In this podcast through AutoSuccess, I talk about the ways that dealerships can improve their presence and focus on what really matters: driving more business and keeping customers as happy as they can be.

Listen Now.

Google, God of Thunder

Wikimotive Google Mjolnir

Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. When he approached, you never knew for sure if you were getting the clenched fist or the open palm (though smart money was on the first), and small business SEO services across the world have come to view Google in pretty much the same way.

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Free Social Media and SEO eBook Stash

Wikimotive Free Books

We always loved reading free eBooks when we were learning the trade, and this year we made it a point to start releasing our own. We did the research, pulled from our own experience, grabbed  a designer, and put together some eBooks we’re really proud of. We never released them in a single place before though, so here is the list of free eBooks from Wikimotive, covering everything from social media to small business SEO services. You can get any of them you’d like for free by following the links below. If you want the whole library, you can shoot Sean Haney an email and he’ll send you the big file directly.

Thanks for reading!

THE LIBRARY:

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Why the Automotive Industry Needs the Internet Sales 20 Group

Internet Sales 20 Group 3

Through two decades in the automotive industry (I think it might be three, technically, but I’m in denial), I can count on one hand the number of conferences I’ve truly supported. I speak at many events and attend a dozen a year, but I don’t truly support them. Some, like NADA (where I am right now writing this post) and SXSW (where I’ll be next month) are big enough that they simply don’t need my endorsement. Most could use any support they can get to expose them, but I often hold back.

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Meaningful Marketing: Why the Chrysler Group Super Bowl 2013 Commercials Surpass All Others

Chrysler_Super_Bowl_2013_Commercials

The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive commercials that Toyota, Kia, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lincoln created. As we grabbed for more nachos while football took a break and the anticipated Super Bowl intermissions commenced. This year there was a strong winner, a motor company that made great strides to appeal to their demographic and put the driver first. The winner hands down for this year’s automotive Super Bowl commercial goes to… the Chrysler Group.

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Free Facebook Signs For Your Brick and Mortars

Wikimotive Free Facebook Signs The hardest part about  Marketing Using Facebook is, arguably, building a real and active following on the social network. It’s easy enough to find poor quality likes, or to pay for likes with Facebook ads, but getting quality likes organically can be a challenge.

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How Carfax Missed a Big Opportunity in Advertising

Carfax

Over at Automotive Digital Marketing, there’s been a long discussion started by Jim Ziegler about Carfax and its place in the automotive community. I haven’t chimed in because, quite frankly, I’m not needed there. The discussion is self-perpetuating and there’s no shortage of opinions.

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Internet Sales Composite: Why KPA is Going to IS20G (and giving away scholarships)

Internet Sales 20 Group

We don’t get to post often enough about the automotive industry here simply because it’s more of a general social media blog, but this itself is newsworthy enough. The Internet Sales 20 Group is being held in Chicago from October 23-25 and promises to be a game-changer in the automotive arena. As a result, KPA is not only sponsoring but offering seven scholarships to help dealers attend.

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