Change is good, sometimes. We all have those moments in our lives when we just want to branch out on our own. This is my moment.
I’ve been working for TK/KPA for the last seven years. I have absolutely nothing but positive to say about the company. They’ve treated me better than I probably deserved and I believe we’ve had a mutually beneficial relationship – both parties have grown as a result. I plan on referring KPA for many of the services that I do not offer because looking at it from the inside and seeing what else is out there, I know that they have what it takes to help their dealer clients find amazing success.
With that said, the company is still a growing corporation and I have wanted to operate in more of boutique situation for a little while. As a result, I am launching my own automotive internet marketing firm that will focus on premium social, search, and content marketing services. Dealer Authority is not for every dealership. The expectations are high and the costs will match. For the vast majority of dealers, the power I’ll be bringing to the table would be overkill. For truly aggressive dealers wanting to make a huge impact on their marketing efforts, I’m here to help.
Check out the website, get a feel for the direction that I’m heading, and make a choice: are you ready to get aggressive?
Nissan pushes forward in the social networking arena with more and more innovative ideas. In promoting their new 2013 Altima, they’ve reached out through Facebook with live chats, contests, and interactive events that bring the drivers and the engineers closer together. Once again, Nissan pushes the envelope by tapping in to your inner inventor.
The “Innovation Garage” is Nissan’s newest foray into bringing drivers into the fold. They are actively requesting anyone who’s ever thought, “Wouldn’t it be cool if…” to bring their A-game and put their best, most innovative ideas to the test. Simply visit their site, NissanInnovationGarage.com, login with Facebook Connect, and submit your greatest idea to be voted on by a jury of your peers.
What do you get out of it? Glad you asked. The winner will receive a 2013 Altima, a $50,000 grant to begin making that phenomenal idea a reality, the opportunity to put that idea out on Kickstarter, and of course, bragging rights. What are you waiting for? Go submit an idea and get started on the dream.
It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is rapidly deploying amazing social media campaigns.
UPDATE: I believe I did a poor job or titling this story, so to be clear I am not suggesting that business create a profile. I am suggesting that individuals create profiles that they use on a professional level. Big distinction there. Thank you, Grace, for being the first to notice I never made that clear and actually misled with the title itself.
There is little doubt that having a strong, professionally-designed and active Facebook page is important for businesses, particularly in the retail and service segments on a local level.
Most would say that an individual’s Facebook profile is personal and isn’t the right venue to connect with customers. A few (myself included) believe that it is a good idea to establish a business Facebook profile as a stand-alone unit for marketing, sales, and customer service purposes. Here’s why:
When people go to a grocery store, they may be buying meat from the butcher or checking out with the clerk. The idea of becoming friends with these people either in real life or on Facebook is not common. We are friendly, but we rarely become a “friend” who shares thoughts, pictures of the family, etc.
The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?
Whether you are a big Dealership or a small one, Social Media needs to become integrated within your Marketing Strategy. With any promotion for your Dealership, you plan, assign a person, or team and you execute. It is much the same with Social Media. It is important that you first start with a plan.
Think of how you want to be perceived on your Social Networks. Unlike other media forms – a sales pitch or Inventory is not going to cut it. – So you need to think of how to grab people’s attention without sounding as if you are trying to sell something.
We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm.
As car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and many other verticals is based on “push marketing”. Social media is a different beast – the more you push, the worse off you are sometimes.
“The goal is not to set up a Facebook or a Twitter account and start pushing inventory and specials and coupons,” Valenta said. “The goal is to interact with people in the community, gain that credibility and utilize it as a place to soft-shoe your way into advertising your products and services.”
Here, we will discuss automotive social media and how it can be used by car dealers, vendors, and OEMs to promote their products the right way (with spamming!).
The article below was originally posted as a Google Knol. If you find value in it, feel free to contact me: JD Rucker.
The 1st Driving Sales Executive Summit in Las Vegas, NV, is being held 10/13-10/14 in the Hard Rock Casino.
Here is Jared Hamilton opening the event:
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For more information about Automotive Social Media, read more of this blog.