Tag Archives: automotive marketing

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Social Media and the Car Business: Viable?

During the National Automobile Dealers Association in New Orleans last week, two things were apparent: Fewer vendors and a lot fewer dealers attended this year. Those who did attend heard a lot about social media. The only problem is that, while social media is viable

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Automotive Marketing 2.0: The Next Generation

The automotive industry has always been notorious for being a year or two behind the rest of the world when it comes to the internet.  When other industries such as real estate and e-commerce were starting to get onto the Internet, car dealerships held out