Tag Archives: automotive marketing

Social Media Seminars Before and During NADA 2010

I have the honor and privilege of participating in two batches of automotive social media seminars in Orlando this year. One, the Automotive Marketing Boot Camp, will be more of a training-class setting that includes 5 trainers offering their insights for nearly 4 hours each on different aspects of marketing. I am doing the classes

Social Media and the Car Business: Viable?

During the National Automobile Dealers Association in New Orleans last week, two things were apparent: Fewer vendors and a lot fewer dealers attended this year. Those who did attend heard a lot about social media. The only problem is that, while social media is viable for most businesses out there, it seems to have eluded