Not every business can sell to the same customer daily, many must wait months or years before they can connect with a returning customer. This is especially common in amongst the Automotive Industry and in the age of a customer service evolution, it is more important now than ever before to maintain a relationship with customers in order for them to become loyal and return to your business.
To be an Automotive Company or Dealership at this exact moment in time can be tough. Social Media has annexed all natural distribution of selling and altered the performance salespersons have perfected for years. It has become alarming to many, not identifying the purpose of talking to people online, generating content to share and setting up shop on things called social networks. Many still think Social Media’s sole purpose is for personal use and have yet unleashed its possibilities to gain when using social sites for business.
Let’s face it, the world is perpetually getting smaller, our communication evolution has unveiled itself and we have accepted it with a welcoming hashtag and a Facebook Page. No one wants a one-way conversation or a sales pitch. People want virtual handshakes, conversations and promotions that relate to them as people, not as pockets.