Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely
There’s a saying that goes something like this: “Give me the baby. I don’t need the labor pains.”
As it seems, Facebook is climbing onboard the video ad boat and it is a move that is actually very fitting. With such a large audience to consider with this particular website, it was only a matter of time until videos would start to constantly
You should be. It’s easy. This article will discuss optimizing your Facebook Ads for capturing leads. I’ll give you ten best practices on optimizing your ads for engagement, and then focus on lead capturing strategies – and why Facebook Ads’ targeting tools are changing the
Next week, I’ll be discussing Facebook advertising at the Internet Sales 20 Group in Los Angeles. Even before traveling to the event itself, I’ve already received a couple of questions about the topic itself. The most important one was, “What value can we get out
There is a revenue stream that Facebook has been dying to tap into for some time now. It’s one that many advertisers cannot wait to get their hands on and it’s the type of advertising that Facebook users are going to absolutely hate. Facebook autoplay
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest
There’s an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to
Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”. Honestly, that ship has sailed.