Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.
The Future of Facebook Advertising
April 19, 2012 By 2 Comments
I have a confession. I work in social media and I have never clicked on a Facebook advertisement in my life. If I want to “like” a page I go and find the page myself and click “like”. I don’t know who out there clicks on Facebook advertisements, but they exist and they are a major part of Facebook’s revenue stream.
TED’s Ads Worth Spreading Videos Rocked
February 29, 2012 By Leave a Comment
When one thinks of TED, they normally picture the brainiest speakers on important topics filling the world with 15-minute to 2-hour presentations that are utterly profound. They don’t normally expect talking bear rugs or Chipotle commercials, but that’s exactly what the crowd at the Long Beach, CA, TED2012 Conference on Tuesday.
Slogans that Stick: Why “Three. Words. Rule.”
November 24, 2011 By 9 Comments
The Evolution of Advertising Executives
September 17, 2011 By 2 Comments
Things have certainly changed in advertising over the last 50 years. Heck, they’ve changed dramatically in the last 5 years. While the industry has seen major shifts, it’s in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident “Mad Men” of the world has shifted towards the aggressive “LinkedIn People” of the world.
Combining Trends, Social Media Marketing, and Big Budgets: Wonderful Pistachios
September 13, 2011 By 2 Comments
Companies for the last few years have tried to connect with internet trends and celebrities to give their marketing a better chance of “going viral” on social media. The more their products are associated with things that are popular online, the better-branded the companies will be.
Banner Ads Are Social, Too
September 6, 2011 By 1 Comment
Banner ads are like the police. We don’t mind them when they don’t get in our way and we realize they serve an important role, but we don’t want them messing with us.
Many people use ad-blockers. Some are “immune” to banner ads now to the point that they don’t even see them when they’re on the page. For advertisers and publishers alike, this is a bad, bad thing. Banner ads and other forms of revenue-generating are necessary to allow us to get the content we want without having to pay for it. It’s that simple. Those who hate banner ads would REALLY hate the alternative – a really expensive and less-robust internet experience.
Should Companies Situate ALL of Their Marketing Around the iPad?
June 5, 2011 By 6 Comments
I didn’t get an original iPad. Despite all of the hype and a general desire to possess the latest and greatest in tech, I held off thinking that they would eventually put a camera on it. I did, of course, buy the iPad 2.
The more I play around with it, the more I realize that every ounce of online marketing should be positioned around it and other tablets. I know it’s crazy, but hear me out.
Online Videos Rise: Where are the Advertisers?
May 1, 2011 By 1 Comment
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online. For Worcester Nissan, video is increasingly valuable in attracting and converting online car shoppers. Many other businesses are also finding that video is more alluring than static content alone.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
Online Videos Rise: Where are the Advertisers?
February 25, 2011 By 1 Comment
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
