You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the signs of being a potential brand ambassador. Now, how do you actually convert them from
We’ve all heard the cliches. “Build raving fans!” “Word of mouth is the best form of advertising!” “Delight your customers!” These sayings would start to get really annoying if they weren’t 100% correct.
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid
This is Part 3 in a 5 part series. Read Part 2 here. By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of authority at the dealership – as the “face”