If there’s one thing you can say about the Reddit community, it’s that they have a sharp sense of humor. The king of social news sites hit another milestone this week when the biggest subreddit, r/funny, surpassed the 3 million subscriber mark. The second biggest subreddit, r/pics, is not far off and will hit the same mark in the next couple of weeks.
Reddit has grown tremendously since the original downfall of Digg back in 2010. Digg was its only true competitor in the world of social news. It was inevitable since Reddit had momentum that started building in 2009, but the Digg faux pas of trying to be too mainstream started the spiral. Reddit was there to take over and has never looked back.
Some, myself included, have been critical of the growth of Reddit over the last couple of years, particularly when it comes to quality of content. The two biggest subreddits have become a safe-haven for many, shielding us from the politics and drama of the rest of the site by generating the best visual content on the internet.
As Reddit continues on its path of being “the front page of the internet,” there’s no reason to believe that the image sections won’t be the driving force that propels it into the mainstream in ways that Digg never achieved. The real difference – Digg wanted to be in the mainstream while Reddit couldn’t care less. Their users (and arguably their staff) are simply here for the lulz.