Without doubt, Twitter has become the most powerful tool to market your content online. The highly targeted traffic of savvy users you get from Twitter and the engagement and feedback from your followers in return for your Tweets make it invaluable for you and your brand. However, one of the drawbacks for me is to get my tweeting to a consistency, without annoying my followers with too many back to back tweets.
In order to solve this, I have started to use a great new tool, called Buffer. It lets me share all the the blog posts I find everyday, but without the backlash of overwhelming my followers.
In short, it lets me add lots of tweets to my Buffer at once, and they will then be spreaded out over the day. On top of that, you are able to put all your tweets in your Buffer right from the page you are on using Buffer’s browser extensions. So let’s take a look inside.
How can I tweet more often?
Whenever you come across an article you like, you click the Buffer icon. In order to do this you install one of the available browser extensions.
Then Buffer, by default, suggests you the text and the link of the site you are on. You can edit the tweet further or simply hit “add to Buffer” right away.
See an example of how I buffered JD’s post below:
Different from existing Tweet scheduling functions
When setting up your Buffer account, you can decide to set the frequency of daily tweets for yourself. What I really appreciate about this is that I only have to do this once and can then forget about it. This is quite different to Hootsuite, SocialOomph or Cotweet’s scheduling function. For example, here are my 5 daily tweeting times for each day. You can adjust the amount of daily tweeting times of course.
What means “buffered”?
Once you “added to Buffer” your tweet is scheduled for you in your Buffer account. It will go out to your followers at one of the fixed tweeting times you set during the day.
What makes this a completely hassle-free experience for you is that there are fixed daily tweeting times for you. There is no need to schedule each tweet individually, like you would do with other tweet scheduling services.
Here is my Buffer full with tweets, each one going out at one of my set daily tweeting times.
Is Buffer the right tool for me?
If you are having similar habits like me, reading many great blogposts every day and trying to get the most out of Twitter, Buffer is a must have for your toolkit.
What really differentiates Buffer to other Twitter Apps for me, is that it means no extra effort to add a tweet whilst reading. Yet you share great articles with your followers consistently by using it.
I also want to point out that Buffer is no “instead of Tweetdeck or Hootsuite” tool. It will simply enhance your Twitter experience by saving your lots of time.