Social News SEO

Wikimotive News Buried

News sites (and some social news sites like Soshable!) have unique concerns compared with traditional business and commercial sites. Whereas most places can post a blog or article and leave it be, news sites might have to come back to the same story three or four times as they get new information. This has caused a lot of consternation in the community, as they try and reconcile their Business SEO with the fluctuating nature of the medium. Luckily, we do have a couple best practices to follow to ensure your news site doesn’t get buried.

The most common question about news sites is if you should create a new page as a story unfolds, or if you should return and continue updating and appending the same page. According to Google’s Matt Cutts, it’s almost always the right choice to update a single page. This makes sense, as it’s the page most people have been monitoring and it also has all of the page rank. Updating this single page over and over will cause readers to bookmark it and return to it as a reliable source on the story, which should be the goal of any news site.

If you must spread out stories over multiple pages, be sure you do so in a trackable way. Too often, news sites will elaborate on a story over multiple days, and the only way to get the bigger picture is to go to the homepage. Instead, ensure that every post on a topic has links woven throughout that lead to the other posts on a topic. Sometimes, you’ll be able to do this organically in the copy. Other times, you’ll need to include a short list of “related stories” at the bottom. Organically is always the goal, but get them in there however you can.

Finally, news sites should utilize the Google meta tags for news. These tags tell Google what the article is about. They were designed so that news sites could write creative copy with metaphor and allusions without accidentally ranking for incidental terms. The format example given by Google is for a story about the World Cup:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">

As you can see, you insert it into the HTML code on your page. Google allows up to ten terms, separated by commas, per story. DO NOT use more than ten or any punctuation other than a comma in the field. It’s also worth noting that each term is given equal weight, so the first term you list is equally valuable to the last term you list.

Of course, these things are only a small part of Google’s overall ranking algorithm. You still must have a solid strategy from front to back, but when you are following Google’s rules and producing quality content, implementing these three small strategies just may be enough to put you over the top!

 

Original post about News SEO can be found on Wikimotive’s blog titled, “News Site SEO“. 

About Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

 wikimotive.com

Comments

  1. great information.
    now a days social media sites are also helping a lot in performing excellent SEO and getting much traffic.

  2. It’s enormous that you are getting ideas from this article as well as from our dialogue made at this time.

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