Every time I bring up Alexa, I get a ton of people who tell me how unreliable and worthless it is.  Let’s assume for the sake of this piece that I know this.  Let’s also assume that my budget for gathering data is zip and Alexa and Compete are the only real options.

With that out of the way, Alexa is showing major drops in reach for Digg, StumbleUpon, Reddit, and Mixx and other social bookmarking sites.  They are all happening around the same time.  Concerning?  Not at this point, since the data is all very young.  Worth monitoring?  Absolutely.

Digg

Digg on Alexa

StumbleUpon

StumbleUpon on Alexa

Reddit

Reddit on Alexa

Slashdot

Slashdot on Alexa

Mixx

Mixx on Alexa

del.icio.us

del.icio.us on Alexa

Newsvine

Newsvine on Alexa

Ma.gnolia

ma.gnolia

* * *

Propeller and Fark saw some drops, but not as pronounced as these.  Again, this is absolutely, positively nothing to worry about.  It’s been a slow news week.  There are things going on that are taking up people’s time that aren’t social media.  This drop won’t last long.  BUT, it’s interesting to see it happen like this.  Just FYI.

* * *

Social News must be watched.  Watch more.

Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.