Social Media Happiness

While there may be major studies about how the social media cost distractions are costing businesses millions of money, a recent research conducted by James Fowler at UC San Diego shows that social media also contributes in enhancing happiness and productivity in the workplace.

An infographic published by Socialcast illustrates that happy and engaged employees are more efficient and productive workers.

From 51.4% to 47.0%., Americans happiness with their work environment has decreased in the past four years from. According to a 2009 study of US employees, the most happy and satisfied employees are those who feel that their jobs are secured. As a result, 86% of engaged employees and happywith their work contribute to 19.2 percent in the company’s operating income.

The top 5 happiest careers in the country are:

1. Biotechnology workers
2. Customer service representatives
3. Teachers
4. Administrative assistants
5. Buyers

Click the image to enlarge.

Social Media Productivity and Happiness

Also, a research from McKinsey suggests that companies using social media  or “collaborative Web 2.0 technologies” are achieving higher profits.

It looks like employees could use some Lolcat photos shared on Facebook or funny jokes sent via the instant messenger to help spread happiness and productivity at times.

Leave a Reply


  1. Michelle

    This is a great topic, but there are a bunch of grammatical errors in the first few sentences (e.g., As a result, 86% of engaged employees and happywith their work contribute to 19.2 percent in the company’s operating income.”) I would like to share on facebook/my company’s intranet but it doesn’t look serious. Also the image is distorted.

  2. JD Rucker

    Hi Michelle,

    The hardest part about running a high-volume blog with low revenue is that I have to rely on guest posts way too much. We’ll get to the point where we can hire writers, but we’re not there yet.

    I’ll hop in and edit it shortly. Thank you for pointing it out. Unfortunately (I admit it) I didn’t read it before it got posted. Shame on me.

  3. I agree that this is an interesting topic and am definitely a fan of the use of infographics. However, how could these same principals be applied to the average working stiffs not in the provided demographics of happiest careers? Or what would you say is the effect or role of social media on jobs at the opposite end of the spectrum? I guess i’m curious if there is a correlation between unhappy employees and the lack of use of social media.