Do 54% of businesses have it wrong? The majority believe that allowing your employees to visit social media sites like Facebook and Twitter while at work will decrease productivity. Apparently, they’re absolutely wrong.
Depending on which study you look at (and there are several that yield opposite conclusions) you can make a case for either side. We’re sticking with this one from SocialCast, probably because it looks really nice and the facts make sense. Before you dismiss it, think about it. If employees are allowed to relax a bit at work and stay on top of their social profiles, they time they spend doing work should increase in efficiency.
Then again, maybe it won’t. Who really knows? It’s one of those situations where, depending on who you’re asking and what study you reference, a case can be made for or against social media use at work. We’re going with this one:
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Learn more about working and social media on this social media blog.