Some people believe that there’s going to be a major natural event that will devastate the world as the Mayan calendar comes to an end on December 21st. Others believe that man-made evils will generate turmoil on the date in a self-fulfilling prophecy sort of way. I don’t believe either will happen, but there’s definitely going to be an explosion. Social media is going to go crazy on December 21st as well as December 22nd.
The anticipation of this event has been building up for several years now. As a result, people are looking towards these dates as… something. Most are making jokes and will continue to make jokes through and after the event (or lack thereof). Others are taking it seriously and are still going to social media to let the world know what they’re doing. Then, there’s the “anti-trenders”, the people who will complain about the spike in activity surrounding the end of Mayan calendar and thus participate in its spread.
What does all this mean and why would I cover it here?
If you are a business, Friday might be the best day to take off from social media. Your messages will have much less opportunity than normal to make a splash on Friday and Saturday. Go light with your engagement. Monitor, of course, but definitely don’t plan any big launches or campaigns. It won’t be worth it.
With Christmas the following week, it’s a good idea to jam everything you can into the next couple of days, then go light if you’re not a business that participates in the holidays. If you sell last-minute gifts, travel, or other related wares, this is your time to shine. If you don’t, take a break. Start planning. 2013 starts early for you. The week between Christmas and New Years will offer a little opportunity, but still not as much as what will be available starting a few days into the new year. If you can afford to do so, focus on coming out strong in 2013. The year is ending quicker than normal this year thanks to a calendar that was built over 5,000 years ago.
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Read more tips on this social media blog.